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G
Google is the net’s largest search engine. It is powerful tool that indexes and searches billions of web pages and returns the most relevant results to your request. To appear as a relevant result in Google you need SEO.
Google’s 'rankings' constantly fluctuate and change meaning the position of your site can also fluctuate quite heavily.
Google runs several huge projects including Adwords and Analytics as well as unrelated apps like Google Android and Google Earth.
Google Adwords
Google Adwords is Google’s major source of revenue. It is a Pay per Click advertising system where competitors big against each other for higher positions inside the searches sponsored listings. It generally drives good traffic although can cost a lot in certain industries.
Google Analytics
Google Analytics is Google’s own web tracking application that can tell you how many visitors you have had, where they came from and what they did on your site. It offers a massive amount of different metrics and is an incredibly useful tool for understanding online marketing.
Graphic Design
Graphic Design is the term used to describe a huge number of professions that all focus around effectively or artistically communicating ideas.
In this context graphic design refers more to the logo and style works of the site as well as related print products such as business cards, flyers and banners.
Graphics Interchange Format (GIF)
GIF is an image format that is commonly used to display simple (or flat) animations and static on web pages such as those inside forum avatars.
H
.htaccess
The htaccess file controls many things on your site relating to url redirection, rewriting and many other advanced server functions. It is generally exclusive to Linux servers.
Hosting or Host
A website is stored on a central computer also known as a server which is connected to the internet, the company that provides this service is called a host.
Hypertext Markup Language (HTML)
HTML is the language many web pages are written in as well as a file extension for web pages themselves. The shortened version of the file type is .htm.
HTML heavily influenced what the internet is today and has since evolved into XHTML. Many other markup languages are expanded from HTML however.
HyperText Transfer Protocol (HTTP)
HTTP is a set of rules that is used in the exchange of information online. The reason it precedes a URL is to tell the user-agent what protocols and system to use in gathering the data for display.
HyperText Transfer Protocol over SSL (HTTPS)
HTTPS is similar to HTTP but instead goes through a secure socket layer (SSL) to maintain security. It does this via encrypting data before sending ensuring it cannot be read by anyone but the intended recipient.
HTTPS is often used when collecting payment data or logging into systems and is often visualised by the browser with a locked padlock in the taskbar.
I
Indexing
Indexing is the process used by search engines to filter through web pages and save them to its database so that it can be searched by users. It is sometimes referred to as spidering and can be greatly hindered if your site does not have a good link structure and sitemap.
Internet Explorer (IE)
Internet Explore is a web browser that is shipped with Microsoft Windows as standard. It is developed by Microsoft themselves and despite fairly heavy criticism is still the worlds most frequently used browser.
IE is currently at its eighth version (although this is in late beta testing) and incorporated tabbed browsing in IE 7.
Internet Protocol (IP)
Internet Protocol is a packet based technology solution for send and receiving data across networks including the internet. The protocol sends small packets of information from one address to another, on the internet these addresses are converted to domains via a DNS.
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