We specialize in Online PR and Search Engine Optimization (SEO) which drives traffic, increases awareness of your brand, product or service and ultimately, sales. There two sides to Online PR, one which focus on relationship and reputation management and one which centers around your online presence and brand communication.
The first side is heavily involved with Social Media Marketing (SMM) and includes many of the services you hear thrown around in those "Buzz word" marketing seminars such as Twitter, and Facebook. Reaching out to customers, clients and the media through these sources can be productive and successful but knowing how to do this correctly is key.
There have been many social media stories (BMI Baby and Pizza Hut to name just two) of companies having online reputation problems which could have been easily avoided with the correct use of SMM.
It also involves search marketing (specifically SEO) to help keep the correct perception of your company and it's activities at the forefront of search results ensuring customers have a positive, but accurate first impression of your brand.
The second side of online PR involves dealing with the many ways you can handle promoting your brand online such as the distribution of online press releases and the communication between digital publications and your company.
At Soula we have a wealth of experience in dealing with all aspects of this field and know how to tie it all successfully in to your search marketing or even offline campaigns.
Contact us today to see how we can improve your brand's image both online and off and ensure your customers see what your business is really about
