Property Investment Education Company
The brief, in brief: To produce a website that would give brand credibility and increase conversion by 50%.
What were the results?
- 366% increase in customer signups
- Decrease in customer acquisition costs from £64 to £28
- Increased site dwell time by over 2 minutes
- First and Second positions in Google for the specified search terms
So what did we do?
It was important for Property Mentor to capitalise on the current market movements in the property investment market but there existing website didn’t convey the right message, offer the right customer journey or contain the right call to action.
The new look and feel gave business credibility but more importantly offered the user a logical journey with the right information and emotional triggers. As Property Mentor were a 100% educational, there was a lot of information to convey in a short space of time; therefore, we utilised blue screen video on the homepage to push the message to all users that entered the site.
Originally the signup process was hidden in the site navigation and wasn’t very easy to use. Through split testing and content changes we developed a site that contained numerous points of registration signup and created a simple signup procedure in order to maximise return on investment.
Following the great success that we achieved for Property Mentor with their website re-design and build, they have since out-sourced all of their IT and Marketing to Soula and they now enjoy all of the services that we offer including PPC management, customer service calls through our call centre, affiliate marketing and continued web development.
We have increased signups to such a degree that more events are being held to cope with the demand, plus we have streamlined their customer contact which resulted in an decrease in “no shows” at the events.
