Future of SEO

Hey Guys,

There has been a lot of talk recently about the Future of SEO, there has always been the “SEO is dead/going to die” side of discussions which obviously we don’t agree with, i’ve never seen a half compelling argument for this and while ever search exist search optimisation will be needed.

This isn’t to say changes are in store however, Rand did a post Friday over at SEOMoz looking at his opinion of the future of SEO and I thought I would give my professional response to Rand’s ideas as well as some of my own.

Here’s the video for you to watch first, it’s less than 10 minutes long so don’t worry about a lecture. Continue reading

Sitemaps Become More Important

Hey Guys,

We all know creating sitemaps is an essential part of any webmasters jobs these days but as time goes on they become more and more important. Aside from just supporting them Google made a series of changes last week (here’s their post) to give you even more reason to use them.

The most important update is that Google now support a much bigger sitemap than before, the previous 1,000 child limit has been raised to 50,000. That means size is no longer an excuse for not submitting! Continue reading

How to do a Redirect and Why

Hey Guys,

Today I’m going to cover something that’s asked about a lot but is, in actual fact, quite easy to do. It’s the subject of redirects.

First things first though. What is a redirect and why would you want one?

Well “redirect” can refer to a few things but in this case we are referring to a server side redirect and specifically one controlled by htaccess on linux based servers.

Windows based server control redirects with IIS and while they can be easy too we will cover that in another tutorial.

A redirect is essentially a command that makes an end user or client go to somewhere other than the place they first requested, this can be for a huge range of reasons such as older pages, broken pages, site moves or more but essentially it lets you control a users behaviour. Continue reading