Tag Archives: Twitter

Google Buzz

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For anyone that uses Google’s Gmail account you can now join Google Buzz, Google’s latest social media venture, “being an entire new world within Gmail”. Similar to Twitter, Buzz allows you to share either publicly or privately with your followers.

One of the benefits of Buzz is you can link your account to your Picasa, Twitter and Flickr account showing all your updates in Buzz. There is also the option to set individual posts to public or private or even to specific groups you have set up in Buzz so if you wanted to let a certain customer base know about the latest product release or sale you could easily share this information to all your followers. One of my current favorites is that you can associate pictures with Buzz in Google Maps and conversations will appear on Google Maps, allowing you to see what other people are saying nearby. Continue reading →

How to Correctly Manage Social PR Disasters

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In the past year we have seen a lot of social media PR disasters. Any companies have had embarrassing thing accused about them or proven about them on sites like Twitter, YouTube and Facebook. The Dominos Pizza and RyanAir cases stick in my mind particularly well and these poor public relations can cost companies a lot.

This story is a little different however; this is about the United Airlines handling of a complaint made by a guy called Dave Carroll that UA damage his guitar while on a short internal flight. This I am sure has happened to a lot of people but guitars are particularly expensive as well as obviously fragile and the baggage handlers really should have known better. Continue reading →

Moonfruit on Twitter

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How do you market a new product or reinvent a product that has been around for 10 years?

There are many different ways to market your product but some companies are taking advantage of the currently very popular social messaging site Twitter.  Twitter gives you the potential to connect with many “followers” and Moonfruit have explored the potential of this with their latest competition. Continue reading →

I Come Out of the Dark Ages; My First Apple Product

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It’s a well known fact that designers like their Mac’s. I’m not a designer. Sure they look nice on the desks, they have decent power but let’s be honest you can build a PC 10x as powerful as a MAC for the same price. While I’m not a Mac hater I have never really owned an Apple product before, that’s right I don’t even have an iPod.

That’s because I usually have a phone with an MP3 player, why would I buy another? Well I needed a new phone and after all the hype I decided to go headfirst into the world of Apple and choose the iPhone 3GS. Continue reading →

Facebook leads the way in Display Advetising

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The debate about the effectiveness and impact of display advertising has returned to the news in the last few days as ComScore’s new Ad Metrix tool highlighted the fact that Facebook served a massive 21.6% of all display adverts in the UK during the month of April (see Brand Republic for more details). This equates to over 12.5 Billion ad impressions in a single month.

Now I guess that Facebook being the number one ad publisher is only common sense really, after all it is still by far the most used website on the internet, despite Twitter making a serious challenge to this claim in recent months.  But the fact that the next nearest display ad publisher, Microsoft Websites, achieved less than 1/3 of the ad impressions with figures of 3.8 Billion, demonstrates the huge advertising potential that Facebook offers. Continue reading →

Welcome to the Soula Blog

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Hello everyone,

How is it going out there in the digital world? We just wanted to give you an official welcome to the Soula Blog.

On an almost daily basis you will find the Soula Blog is updated with the latest insights from the digital design and marketing field as well as the adventures of the Soula team in our office and around the world!

Want to know more about us? Check out the main pages of the site, follow us on Twitter or check out our latest photos on Flickr!

The blog itself is going through a revamp so expect to see some great new designs, more information about us and pictures soon.

Goodbye for now but expect to hear more from us soon!

-The Soula Team