With more and more companies embracing digital and social media as a marketing tool, it is more important than ever to control your digital identity because chances are if you’re not, someone else is.
There have been numerous examples of digital identity fraud in recent months e.g. Phil Spector was allegedly Tweeting from his jail cell; Tony La Russa, manager of baseball’s St. Louis Cardinals, successfully sued Twitter for an unauthorized page using his name damaged his reputation; Kanye West wrote an amusingly irate blog entry about being misrepresented on Twitter. Continue reading