Posts Tagged "online marketers"

Headline Templates – are they really worth it?

Posted by Rowena on Jul 21, 2009 in Copywriting | Comments Off

I am always looking for new and inventive ways to make my articles, email marketing and online campaigns stand out from the rest of the competition, so it is not surprising that I spend a lot of time researching into headlines and ad techniques.

Yet the most frustrating thing for me is the use of ‘templates’ by online marketers.

It’s not what you do – it’s what you say

Posted by Rowena on Jun 28, 2009 in Copywriting | Comments Off

To say that copy is undervalued on many websites wouldn’t be an understatement. The number of websites I find daily that are poorly punctuated, poorly laid out and actually tell you nothing about the company or the product you are investing in is astounding.