In the last 2 months we have launched a number of campaigns for our clients, utilising a variety of different techniques to help them become a success. Yet the most surprising element to these campaigns was how the simplest techniques bought the greatest results.

Beyond adding benefits to every feature, the introduction of the following techniques made a huge difference to the leads/conversions we generated.

One: Establishing a deadline

Possibly one of the oldest tricks in the book, introducing a deadline to your offering is notably the most powerful as it creates such a sense of urgency.

In one sentence you are telling consumers that they need to make a decision, otherwise they will be missing out on a great deal.

Of course the deal needs to be worth accepting, but let’s say for examples sake that you choose to add a fee to a service that was previously free. For those who have been pondering this offer for a while, this sudden deadline will leave them in a situation whereby they must either accept whilst it is still free or pay a fee at a later date.

Two: Making it personal

Adding a face to a business can do wonders in boosting the confidence of consumers. For every service, solution or product that you provide, by adding a name to the offer you can give them the reassurance they need to know that they are not being conned.

The technique is purely psychological, but it does create the right reaction.

Think about it a moment… a scientist for example wouldn’t recommend a weight loss product unless he/she thought it would work. By backing it, they are putting their own name at stake.

This is the same when promoting a product online. If Jo Bloggs says ‘the course can increase your cash flow by £500+’, the consumer instantly thinks ‘they wouldn’t say that unless they really believed it.‘

Obviously a scientist has more standing than the average person, but have enough people say ‘this product is incredible‘ and soon consumers will begin to believe it.

Now I won’t go into all the details of what we used, but I think you can see what I mean when I say even the simplest of changes to your copy can make a substantial difference to your results.

It is all a matter of releasing them at the right moment.

Rowena xx