Posts Tagged "Email Marketing"

Headline Templates – are they really worth it?

Posted by Rowena on Jul 21, 2009 in Copywriting | Comments Off

I am always looking for new and inventive ways to make my articles, email marketing and online campaigns stand out from the rest of the competition, so it is not surprising that I spend a lot of time researching into headlines and ad techniques.

Yet the most frustrating thing for me is the use of ‘templates’ by online marketers.

Conquering Photoshop

Posted by Rowena on Jul 8, 2009 in Copywriting | Comments Off

Even though my job role primarily consists of writing web content for our clients, I love being given the opportunity to experiment in other facets of online marketing.

Recently we have been re-designing our email marketing strategy for one of our clients – Property Mentor – and as part of our reformatting I have been able to play around with Photoshop, which has been great for helping me learn how to modify graphics.

2 easy ways to create powerful email marketing

Posted by Rowena on Jun 16, 2009 in Copywriting | Comments Off

It is incredible how much of an impact email marketing can have on your KPI’s, especially when you implement the right strategies.