Tag Archives: digital marketing

Google Buzz

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For anyone that uses Google’s Gmail account you can now join Google Buzz, Google’s latest social media venture, “being an entire new world within Gmail”. Similar to Twitter, Buzz allows you to share either publicly or privately with your followers.

One of the benefits of Buzz is you can link your account to your Picasa, Twitter and Flickr account showing all your updates in Buzz. There is also the option to set individual posts to public or private or even to specific groups you have set up in Buzz so if you wanted to let a certain customer base know about the latest product release or sale you could easily share this information to all your followers. One of my current favorites is that you can associate pictures with Buzz in Google Maps and conversations will appear on Google Maps, allowing you to see what other people are saying nearby. Continue reading →

The Benefits of Copywriting Tutorials

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If you are looking for ways to improve your copywriting techniques and learn all the ‘no no’s’ of the business I thoroughly recommend trying any of the numerous e-marketing and copywriting tutorials that are currently on the web. Continue reading →

Digital Branding and Social Media Fraud

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With more and more companies embracing digital and social media as a marketing tool, it is more important than ever to control your digital identity because chances are if you’re not, someone else is.

There have been numerous examples of digital identity fraud in recent months e.g. Phil Spector was allegedly Tweeting from his jail cell; Tony La Russa, manager of baseball’s St. Louis Cardinals, successfully sued Twitter for an unauthorized page using his name damaged his reputation; Kanye West wrote an amusingly irate blog entry about being misrepresented on Twitter. Continue reading →