I got married on the 6^th August, and have literally just come back off my honeymoon from a cruise to the Mediterrean and it was fantastic!

Besides this trip being the furthest I have ever travelled – EVER – the views were spectacular. I loved every single minute of it, and can’t wait going travelling again. I have even got a tan!

Plus the break was creatively refreshing, which will be great from my copy.

Many copywriters will tell you that it is important to keep up with your writing, but I feel a break from your work – every now and then – is a great way to prevent writers block.

We have all been there. Staring at a headline, stuck on what to write, but as with any piece of copy. When you take a step back and move onto something else, you will return with a new set eyes and ideas… well they will be flowing.

And for me personally, it was just the break I needed. My mind is now clear and raring to go

Rowena xx

You see, RSS feeds are a great way to increase the number of subscribers to your website. Either through subscriptions to your newsletters, news stories or to your online marketing campaign as a whole, RSS feeds can help you to create a solid base of subscribers who will happily spread news of your website across the internet.

Currently RSS news feed adoption runs at 11% – which I know sounds incredibly low – however, subscribers a notorious for sharing this information with others, leading to more subscriptions and potentially more leads for you.

Okay, so how does this relate to copywriting?

RSS feeds are only as good as the content subscribers are registering for. Give them poorly written copy and they are not exactly going to recommend you to someone else, are they? If anything they will unsubscribe.

For this reason, it is essential when using RSS feeds to use good quality copy to keep them hooked. Not only will this enable you to regularly update your website with fresh new content, but it can potentially enhance your search engine optimisation.

So if you are looking for new inventive ways to encourage more visits to your website, I suggest using RSS feeds. Just make sure first that you are putting it on for the right reasons.

Don’t be deceived by their article appearance – some of these tutorials are pretty good and are a great refresher if you haven’t written for a particular niche for a while. Plus, most of them are free.

I recently subscribed to one – completely free – and I received daily tutorials through my inbox which covered the benefits of SEO, how to generate massive traffic, internet marketing, blogging, keyword article marketing. It was a great read.

If you are interested, the tutorial was by a well know online marketer Titus Hoskins who has established himself in the online marketing arena as a comprehensive copywriter as well as a successful affiliate marketer.

And the information I acquired through reading these emails was incredible. Alongside his tips on how to implement the best marketing tools, he also offered a pool of resources that you could freely download from his site: including SEOElite.

His resources alone are a good reason to subscribe – he has covered every possible problem you could come across when creating a website from scratch, plus shows you how to write powerful copy.

Now the one tip I do suggest you follow when subscribing to these tutorials, is to first check out the author of these courses and also the quality of the course themselves.

I once went on one which basically repeated all the best known tips – essentially tips you can find in any article, anywhere on the web.

Now if you are new to online marketing, reading these tutorials is okay, but if you want to take your online marketing strategy to the next level, it is best to keep searching for higher quality articles.

The key is to focus on one aspect at a time, and progress from there.

Rowena

PS. Here are some decent ones that I have found:

http://www.marketingtoolguide.com/Resources/netwriting_masters_course.htm

http://www.adcopywriting.com

http://www.pandecta.com/copy.html

In the last 2 months we have launched a number of campaigns for our clients, utilising a variety of different techniques to help them become a success. Yet the most surprising element to these campaigns was how the simplest techniques bought the greatest results.

Beyond adding benefits to every feature, the introduction of the following techniques made a huge difference to the leads/conversions we generated.

One: Establishing a deadline

Possibly one of the oldest tricks in the book, introducing a deadline to your offering is notably the most powerful as it creates such a sense of urgency.

In one sentence you are telling consumers that they need to make a decision, otherwise they will be missing out on a great deal.

Of course the deal needs to be worth accepting, but let’s say for examples sake that you choose to add a fee to a service that was previously free. For those who have been pondering this offer for a while, this sudden deadline will leave them in a situation whereby they must either accept whilst it is still free or pay a fee at a later date.

Two: Making it personal

Adding a face to a business can do wonders in boosting the confidence of consumers. For every service, solution or product that you provide, by adding a name to the offer you can give them the reassurance they need to know that they are not being conned.

The technique is purely psychological, but it does create the right reaction.

Think about it a moment… a scientist for example wouldn’t recommend a weight loss product unless he/she thought it would work. By backing it, they are putting their own name at stake.

This is the same when promoting a product online. If Jo Bloggs says ‘the course can increase your cash flow by £500+’, the consumer instantly thinks ‘they wouldn’t say that unless they really believed it.‘

Obviously a scientist has more standing than the average person, but have enough people say ‘this product is incredible‘ and soon consumers will begin to believe it.

Now I won’t go into all the details of what we used, but I think you can see what I mean when I say even the simplest of changes to your copy can make a substantial difference to your results.

It is all a matter of releasing them at the right moment.

Rowena xx

Until you know your market; know your audience and have a keen sense of which marketing strategies work, putting pen to paper (so to speak) isn’t always enough.

Even now, as I write copy for new clients, there is a certain period of adjustment where I have to get used to what they require. Heavily sales focused or benefits driven – each require a style different from the other.

I suppose the best advice I can give is to practice and keep trying until you find a technique which works best for you. After all, isn’t split testing simply a case of trial and error? It is. You put a website or index page together, show it to the public and wait to see which they respond best to. This is the same with copy. There will always be one version that appeals more.

Another helpful thing to do is to read up on copywriting itself. There are loads of free copywriting tutorials on the web that can offer you credible writing advice and tips.

So just give it a go and see what happens. All it takes is practice.

Good luck

Rowena xx