I am going to go completely off topic today because I have just come back from the best 2 weeks of my life!
I got married on the 6th August, and have literally just come back off my honeymoon from a cruise to the Mediterrean and it was fantastic! Continue reading
You could easily argue that this niche is completely outside my field, but in many ways it is not.
You see, RSS feeds are a great way to increase the number of subscribers to your website. Either through subscriptions to your newsletters, news stories or to your online marketing campaign as a whole, RSS feeds can help you to create a solid base of subscribers who will happily spread news of your website across the internet. Continue reading
If you are looking for ways to improve your copywriting techniques and learn all the ‘no no’s’ of the business I thoroughly recommend trying any of the numerous e-marketing and copywriting tutorials that are currently on the web. Continue reading
To say that copy is undervalued on many websites wouldn’t be an understatement. The number of websites I find daily that are poorly punctuated, poorly laid out and actually tell you nothing about the company or the product you are investing in is astounding. Continue reading
It is incredible how much of an impact email marketing can have on your KPI’s, especially when you implement the right strategies. Continue reading
On the one hand, I am a stronger believer that anyone can write. Fiction, non-fiction, article or blog… everyone has got an inner writer within them. Then on the other hand, I know from experience that writing strong powerful copy that effectively sells your product can be hard if you haven’t got the right tools. Continue reading
Ideas for new online marketing strategies can often come from the strangest of places: an advert you heard on the radio, a conversation with a friend, watching a film at the cinema… Seeing other campaigns in action can be very inspiring. Continue reading
Just a quick post today, but I couldn’t resist telling you this story as even though it is funny, it really does make a valid point about my job.
I have been working as a copywriter for over a year now, and I always thought my family understood what I did. Wrong, wrong, wrong… speaking to one of my sisters last week she thought I wrote legal documentation for our clients whilst the other… well… was completely clueless if I am honest.
To quote: “I usually zone out when you start talking about work…” – shame on her, lol.
Taking their insights into consideration I decided to put my growing theory to the test, and went around my friends asking them what I thought I did. Out of ten of them, only two kind of got it right. They barely touched base on all the different tasks I have to do every day, so with this idea in mind I thought I would do a post about my job 
Continue reading