Future of SEO

Hey Guys,

There has been a lot of talk recently about the Future of SEO, there has always been the “SEO is dead/going to die” side of discussions which obviously we don’t agree with, i’ve never seen a half compelling argument for this and while ever search exist search optimisation will be needed.

This isn’t to say changes are in store however, Rand did a post Friday over at SEOMoz looking at his opinion of the future of SEO and I thought I would give my professional response to Rand’s ideas as well as some of my own.

Here’s the video for you to watch first, it’s less than 10 minutes long so don’t worry about a lecture. Continue reading

Using jQuery with other librarys

Adding jQuery to your project is indeed a simple task, download the jQuery file, add the script line and code that you wish to use and upload, but what happens when another library such as Prototype or Mootools has been used already?

jQuery fails.

So how do we fix this?

There are various solutions such as jQuery.noconflict() before any jQuery code etc.

However, the by far easiest fix is to include the jQuery file before any other library.

This allows us to then reference any jQuery functions using jQuery instead of $.

For example

$("div-id").hide();

becomes

jQuery("div-id").hide();

You can even assign jQuery to a variable of your own choice using:

var $variable = jQuery;
$variable("div-id").hide();

See the jQuery website for more information.

Soula in the headlines

In a recent bid to up our game in the offline world, Soula has launched a new PR strategy assisted by Eden PR, Nottingham. Their first press release not only made it into the business section of the Evening Post but also onto the www.thisisbusiness-eastmidlands.co.uk site. The article went like this:

A NOTTINGHAM design agency that has doubled in size in the last 12 months is now looking to grow by a further 30% with the appointment of four new key staff members.

Website design business Soula says that, over the last two years, it has experienced a “huge” increase in enquiries from companies and organisations looking to invest in digital marketing solutions.

Managing director Martin Pykett said: “I have to say, without embarrassment, that we are experiencing a boom period.

“Clients are looking for new and more sophisticated options to keep their brands front of mind with customers.”

Soula’s clients operate in industries like music, health, education and finance, with an increasing number of enquiries from the pharmaceutical sector and gambling organisations.

If you are interested in working for Soula – see our latest vacancies here

Headline Templates – are they really worth it?

I am always looking for new and inventive ways to make my articles, email marketing and online campaigns stand out from the rest of the competition, so it is not surprising that I spend a lot of time researching into headlines and ad techniques.

Yet the most frustrating thing for me is the use of ‘templates’ by online marketers. Continue reading

Jumping on the bandwagon

Aswell as Craig, a few others (including myself) in the office have recently jumped on the Smartphone bandwagon. Having had enough of a relatively cheap (and awful) phone and the need to cart my iPod touch everywhere I went, it was time for a shiny new gadget in the shape of an Iphone.

Before taking the plunge, I insisted on watching the Iphone 3.0 keynote speech and as always was very, very impressed. It seems rather than buying just a phone, users are now buying into an endless collection of inspirational and highly useful ideas in the form of programs – known as “apps”. By now I’m sure everybody is familiar of the concept (with what seems like endless TV adverts!) and of course these will be beneficial to people in different ways with educational, social networking, utilities and many more types of apps available. For me, the most impressive thing is the drive towards ubiquitous computing.

With the seamless integration of Wi-Fi and 3G, I now have access to any type of information, whenever and wherever I am. The GPS functionality unleashes endless possibilities (the most significant – replacing my clunky Tom-Tom!) which I love the idea of. Covered largely in Apple’s keynote speech is the new-found use for accessories and of the most impressive comes in the shape of Tom-Tom’s car kit, quickly allowing me to replace my car stereo, hands-free kit and the requirement for both my Tom-Tom and IPod touch. Completely awesome.

So aswell as jumping on the Iphone bandwagon, I think it’s time to get involved with the development of our own apps, pushing the boundaries further to produce impressive, useful applications. I particularly love the idea how the possibilities are now only limited by lack of imagination, with the ability to take credit card payments, in-app purchase or locate any shop/service around you simply using your current location.

In the near future I’d love to move towards creating great apps like this to save users time, speed up business transactions, improve business leads, or even travel lighter!

On that note, time to get creative..

New Puppy!

IMG 0017 225x300

This is Ollie, Our New Puppy!

As I have been fairly sensible with my last couple of posts I thought it was time for a not so sensible one.

Recently I made a deal with my partner that if he “needed” a new car I needed a puppy.  I thought this was a good deal and tried to sell it to him, he didn’t seem convinced until he found the car he wanted and then the shoe was on the other foot and he had to convince me that it was ok for him to spend money on a car.  Continue reading

Getting It Right the First Time Doesn’t Work in Marketing

Some of the worst advice a parent can ever give a child is “Something worth doing is worth doing right the first time.”  We’ve all heard that haven’t we?  But looking at things objectively, when have we ever done anything right the first time?  Very rarely.

And truth be known, when it comes to online marketing, things are never really “right”. They can always be improved upon through split testing and monitoring the reactions of your site visitors.  The problem that a lot of site owners run into is that they feel they have to get things right the first time and as a result, never do anything.

In marketing, anything is better than nothing provided you’re determined to measure the results your efforts are producing.  If you try something and it works, great.  Keep improving on that.  If you try something and it doesn’t work as you had hoped at very least you have a starting point from which to improve.

On the other hand, if you’re so concerned about getting it right that you never apply anything you’ll never get to the point where you have something to improve upon.  Sure, you’ll never fail but you’ll never have any chance of success either and isn’t the lack of success a pretty good definition of failure?

Marketing is all about getting your ideas out to as many people as you possibly can.  Some will reject them. Some will resent you for marketing to them. Others will appreciate what you have to offer and will become customers, maybe even friends.

This last group is what we’re looking for when we’re marketing but we’ll never find them or more accurately, they’ll never find us if we don’t consistently put our marketing efforts out there for them to find. Don’t wait to get it right. Get it out there, measure the results and improve on things as necessary.

How to Correctly Manage Social PR Disasters

In the past year we have seen a lot of social media PR disasters. Any companies have had embarrassing thing accused about them or proven about them on sites like Twitter, YouTube and Facebook. The Dominos Pizza and RyanAir cases stick in my mind particularly well and these poor public relations can cost companies a lot.

This story is a little different however; this is about the United Airlines handling of a complaint made by a guy called Dave Carroll that UA damage his guitar while on a short internal flight. This I am sure has happened to a lot of people but guitars are particularly expensive as well as obviously fragile and the baggage handlers really should have known better. Continue reading

Magento – The open source E-commerce Solution

Magento

Overview

Magento is an open source e-commerce platform that is becoming more and more popular, and not just with small agencies who cannot afford an expensive solution.

The Good

Functionality

Surprisingly, out of the box, there is a lot of functionality available for you to use, which means you can spend less time on bespoke development, and more time on the reason you are using the software, selling!

The main aspects of Magento that I found particularly interesting:

• Dashboard – The first page that you land on once logged in provides the data you want: Sales figures, most viewed products, search terms and new customers.

• Multiple Stores and Websites – with the ability to create more than 1 website, with multiple stores, you are no longer limited to one brand, one shop.

• Attributes – The ability to add your own product attributes means you can provide the customer with more than just a name and description. Continue reading