With the Web 2.0 era coming in like a sandstorm, email marketing has almost become as ineffectual and blasé as snail mail had when the Internet had arrived. However, will the real Email marketers please stand up?! For if they do, mail marketing can be a cakewalk to the limelight of the niche consumer groups!
So how can you make mail marketing work in this day and age? Here are some quick, useful tips!
Google Instant was released meaning you no longer have to hit enter to search. As you type the SERP’s update with each key stroke which seems like a good idea, or is it?
Everyone at Soula likes to have a little fun every now and then. At the same time, we like to raise a bit of money for Charity.
The chosen Charity was Help for Heroes. Help for Heroes raises money to support members of the Armed Forces who have been wounded in the service of their country. We feel this is a worthy cause and we have done our best to raise a bit of money for them.
It may or may not have escaped your attention that the World Cup is currently underway down in South Africa. For those of you that follow football or even just follow the World Cup, there are plenty of websites to keep up with the latest information.
I have three that I regularly look at and all three for different reasons. Continue reading
Google decided not to fully go ahead with the homepage redesign that was planned for the 10th June. Instead they pulled out after just hours after implementing the change apparently due to pressure from unhappy users.
Reports were saying that on the 6th of May Google would roll out a complete redesign of its main pages according to the Internet Search Corporation.
The newest member to the SEO team, Catherine has picked it up fast providing quality SEO advice to a number of our key clients.
Qualifications: 9 A-Levels in Maths, Physics, Chemistry, Music, Law, Criminology, Sociology, Psychology and General Studies
Work experience: An Account Manager for Smart Source UK between 2006 to 2008, Catherine worked on accounts for a number of clients including Rentokil, Pirtek, Terrapin, Chelsea Artisans, South Leicestershire College and Woodteam Ltd
Joined Soula: 2008 as a New Business Assistant, Catherine progressed to the position of SEO Executive towards the end of 2008
Hobbies: A member of the Nottingham Arts Theatre as a rehearsal pianist and Music Director, Catherine loves to scuba dive, read graphic novels and watch Japanese films in her spare time
Catherine’s darkest secret: “Cat hates bunnies after watching Watership Down. In all honesty who wouldn’t after watching all those evil bunnies?”- Katie Clarke, SEO Executive
Interesting fact about Catherine: “She’s hard-core! She did ballet for 12 years, is a grade 8 pianist, appeared on ‘A song for Christmas’ when she was 15 and has got more qualifications than you can shake a stick at!” –Rowena
Microsoft were pleased to announce the new features available on their latest release at Mix10 conference yesterday in Las Vegas. IE9 will support HTML5 and more interestingly HTML5 video, for anyone that hasn’t had the chance to fully appreciate all that HTML5 will bring please read the post on HTML5 and SEO – we are really excited. Continue reading
Never far from a chocolate bar or a dictionary, Rowena writes copy for all of Soula’s core internal and external clients, giving her a breadth of knowledge in a variety of different industries and niches.
Qualifications: BA (Hons) English, MA in Creative Writing (both at Nottingham Trent University)
Work Experience: involved in the writing, editing, proofreading and publication of her Universities MA anthology, Rowena has worked in a variety of fields – library assistant and retail – before joining the Soula team
Joined Soula: 2008 as a Copywriter
Hobbies: Keen to publish her MA dissertation as her first novel, Rowena loves spending her free time doing anything creative – painting, writing and organising her wedding.
Rowena’s claim to shame: “I have got devil horns, no joke. After my sister dropped me on a concrete floor – head first – when I was six, my forehead became more angular forming 2 distinct points at the side.”
Katy on Rowena: “Rowena is the number one person to sit next to at a dinner party. Because of her job she knows a bit of something about everything… from property prices in Kent to the latest Celebrity diet – this girl is like a fact machine!”
Yesterday Google announced that it was inline to buy Picnik, for those of you who don’t know Piknik improves your photos with easy to use editing tools, with the capability to apply and create effects, remove red eye and generally alter your photos to get a great picture. Google already own Picasa so this addition is definitely another interesting addition to their portfolio of recent acquisitions. Continue reading