How do you market a new product or reinvent a product that has been around for 10 years?

There are many different ways to market your product but some companies are taking advantage of the currently very popular social messaging site Twitter.  Twitter gives you the potential to connect with many “followers” and Moonfruit have explored the potential of this with their latest competition.

If you haven’t heard of Moonfruit they are a free website builder site currently celebrating their 10 year anniversary marking the occasion by giving away 10 free MacBooks.  All that you have to do to be in with a chance to win this great prize is tweet “#moonfruit”.

Other companies have also tried the same technique but Moonfruit have taken on board how they could make the campaign work better for them.  A good example of this is SquareSpace (also a website builder) who offered the chance to win iPhones (gift certificates) and are now under scrutiny for deceptive advertising.  I think the more expensive prize and it not being a gift certificate easily makes this prize stand out – although I would love an iPhone too.

Moonfruit have gained a lot of interest in this social media campaign and went almost instantly from 1,000 followers to 30,000 followers.

If you have not signed up for Twitter yet – may be this post will encourage you to see the potential for your company.  But, whether the tweeters that have helped promote Moonfruit in the last few days (in order to be in with a chance to win the MacBook) will use the sitebuilder is another question?