With the Web 2.0 era coming in like a sandstorm, email marketing has almost become as ineffectual and blasé as snail mail had when the Internet had arrived. However, will the real Email marketers please stand up?! For if they do, mail marketing can be a cakewalk to the limelight of the niche consumer groups!

So how can you make mail marketing work in this day and age? Here are some quick, useful tips!

• Surprise is the Key – Don’t use the routine headlines, Subject substance or the same mail headers. Instead of automating everything, change things around. Remember, in the war of online marketing, surprise is the key to success. Mail marketing can become a rampaging vehicle into the consumers’ hearts – but only if you play different cards at different times.

• Monetize your USP – Don’t waste your or your clients’ time with unnecessary jargon and riff-raffs on achievements that don’t concern them. Instead, mould your USP in a way that it hits the bull’s eye with the potential clients. For in the Web 2.0 era, you only have a span of 5-10 seconds to grab attention. If you are busy stating your sales statistics when the MRP was enough, you are losing out. Big time!

• Incorporate the Web 2.0 – If you can’t fight the powerful, join hands with them! Use Web 2.0 to help your Email marketing plans – instead of lamenting about how ineffective it can be. Use Twitter, Facebook, LinkedIn, MySpace etc to spread the word. This prods the market into a receptive stance, which helps create harder ripples when you launch the Email marketing campaign finally!

So if you are a real Email marketer, you must already be standing on your feet raring to go! And if you are still contemplating, a professional push (from Soula, maybe!) is what you need!