To say that copy is undervalued on many websites wouldn’t be an understatement. The number of websites I find daily that are poorly punctuated, poorly laid out and actually tell you nothing about the company or the product you are investing in is astounding.

The problem is many online marketers rely on the show, rather than on the tell; the features rather than the benefits and as a result their copy suffers.

What they forget is that by supplying just a few strong paragraphs of copy which discuss the values of their product/service, that they could in fact turn a consumer’s interest into a real, profitable sale.

Consider it for a moment.

If you went into a shop looking for sun tan lotion, the first thing you would do is read the label. Why? To see what makes this product better than the product sitting next to it.

Without this copy, there is nothing for the consumer to use in order to differentiate which is better.

This is the same of websites. The only problem you have got here is that this time consumers have got nothing substantial to touch. All they got to rely on is an image provided by you.

Yet by adding a few strong paragraphs of copy, detailing all the perks and benefits your product has got to offer, you can tell them why your product is better; why your product is why and most importantly why they should choose you.

So take the time to tell your story properly. Do that and your ‘show and tell’ combo will work.

Rowena x