On the one hand, I am a stronger believer that anyone can write. Fiction, non-fiction, article or blog… everyone has got an inner writer within them. Then on the other hand, I know from experience that writing strong powerful copy that effectively sells your product can be hard if you haven’t got the right tools.

Until you know your market; know your audience and have a keen sense of which marketing strategies work, putting pen to paper (so to speak) isn’t always enough.

Even now, as I write copy for new clients, there is a certain period of adjustment where I have to get used to what they require. Heavily sales focused or benefits driven – each require a style different from the other.

I suppose the best advice I can give is to practice and keep trying until you find a technique which works best for you. After all, isn’t split testing simply a case of trial and error? It is. You put a website or index page together, show it to the public and wait to see which they respond best to. This is the same with copy. There will always be one version that appeals more.

Another helpful thing to do is to read up on copywriting itself. There are loads of free copywriting tutorials on the web that can offer you credible writing advice and tips.

So just give it a go and see what happens. All it takes is practice.

Good luck

Rowena xx