Even though my job role primarily consists of writing web content for our clients, I love being given the opportunity to experiment in other facets of online marketing.

Recently we have been re-designing our email marketing strategy for one of our clients – Property Mentor – and as part of our reformatting I have been able to play around with Photoshop, which has been great for helping me learn how to modify graphics.

You see, for one of my emails, I needed to modify a flow diagram which had previously been used on one of our landing pages. But before I could use it I first needed to alter the copy within the flow diagram to make it appropriate to the subject matter of the email, and also change its colour to make it distinctly different to the landing page it originated from.

In the past this kind of job would have gone to design, but in order to ensure that the email went out on time, I needed to make these changes myself.

And I did it!

Borrowing the advice of the design team, I learnt how to copy this flow diagram through a screen shot, modify its colour scheme using Photoshop and Ctrl + U, and re-insert it back into an email – Something in the past that I would have needed help on!

The satisfaction of being able to make these modifications myself plus enhance my Photoshop skills is incredible. I now have got access to a readily made template that I can use over and over again within my email marketing strategies.

I can’t wait to apply these new marketing tools to other email campaigns.

Rowena xx