Reports were saying that on the 6th of May Google would roll out a complete redesign of its main pages according to the Internet Search Corporation.
The changes arrived as promised. Dubbed “Google Jazz” by web experts, the new design closely resembles Microsoft’s newly re-branded ‘Bing’ search engine. Last June Microsoft re-branded the ‘Live Search Service’ to ‘Bing’ and its tag-line ‘decision engine’. A large advertising campaign has followed. It contained a left hand nav and a more graphic interface.
This may have been the reason for the redesign from Google that includes everything including the logo. The logo now features brighter blue, red, and green and is now showing in a standard font without the logo and shadowing. The left hand side nav has been added that allows for differing search features and filters. Each individual option then opens for a wider range of settings within. This is sure to help the reader’s fine tune their searches.
This is now the third time in three years that Google has redesigned and this time it appears to have had the purpose of making the vast set of search filtering tools more available to the everyday googler.
