Yesterday Google announced that it was inline to buy Picnik, for those of you who don’t know Piknik improves your photos with easy to use editing tools, with the capability to apply and create effects, remove red eye and generally alter your photos to get a great picture. Google already own Picasa so this addition is definitely another interesting addition to their portfolio of recent acquisitions. No figures have been released for the amount Google paid for Picnik but other recent acquisitions include Aardvark a social search engine whereby people submit questions and get qualified answers to them from people that know, alternatively they can be the question answer. Another acquisition was reMail an app that provides email search capabilities for the iPhone although this purchase it seems was to enhance the Google team with the talent behind reMail.
Picnik was originally started back in 2005 and has been a great alternative for those not wanting to invest in Photoshop and with two million US visitors monthly wanting to edit their photos and with the easy integration into social networks via Facebook or MySpace it is no wonder that Google saw its potential.
In a statement on Picnik’s blog “Google processes petabytes of data every day, and with their worldwide infrastructure and world-class team, it is truly the best home we could have found. Under the Google roof we’ll reach more people than ever before, impacting more lives and making more photos more awesome.”
Google have stated that there have no immediate plans to change anything and that the service will continue to support existing partners although Yahoo’s Flickr might have different thoughts…
If you haven’t tried Picnik then I suggest you take some photos and upload them and see what you can create.
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