Facebook, by Mark Zuckerberg’s own confession, 70% of people who have access to the web all over the world, have a profile on Facebook. This means that almost 95% of a targeted consumer base of any online enterprise is active on Facebook.
Google Instant was released meaning you no longer have to hit enter to search. As you type the SERP’s update with each key stroke which seems like a good idea, or is it?
If you’re in our industry and haven’t seen anything on HTML 5 yet you seriously must have been in a cave. It’s basically a new version of the core mark-up language on the web and it massively reduces the dependency on the plug-ins we are all so used to seeing.
HTML5 is already rocking the design and development worlds with people clambering to experiment with new functionality, APIs and more but we should always look at all the potential affects of such large shifts in our behaviour and this post aims to address some potential implications the new mark-up will have for SEO.
The first thing to consider is that HTML5 is still a baby really, most browsers have some level of support but few have total support and even then many functions are yet to be completed or fully tested. Because of this any SEO issues or benefits are very much speculation at this stage, while we are running multiple tests to help discover search engine reactions to HTML5 code until it is more mainstream I do not believe these will be definite. Continue reading
It’s been a week now since Google opened a web developer preview to collect feedback of their latest update – Caffeine. There’s not much to see when you first try out the sandbox. When asked about the update, Google’s Matt Cutts explained;
The Caffeine update isn’t about making some UI changes here or there. Currently, even power users won’t notice much of a difference at all. This update is primarily under the hood: we’re rewriting the foundation of some of our infrastructure. But some of the search results do change, so we wanted to open up a preview so that power searchers and web developers could give us feedback.
So what effect is this update going to have on Google’s SERP’s? Continue reading
A new report released by the ad network Chikita, analyses traffic and click-through rates of the major search engines.
Chitika looked through 32 million ad impressions across its 50,000 strong network during a week in July to generate its findings, which has raised some eyebrows and caused a lot of discussion in the search community. Continue reading
Hey Guys,
There has been a lot of talk recently about the Future of SEO, there has always been the “SEO is dead/going to die” side of discussions which obviously we don’t agree with, i’ve never seen a half compelling argument for this and while ever search exist search optimisation will be needed.
This isn’t to say changes are in store however, Rand did a post Friday over at SEOMoz looking at his opinion of the future of SEO and I thought I would give my professional response to Rand’s ideas as well as some of my own.
Here’s the video for you to watch first, it’s less than 10 minutes long so don’t worry about a lecture. Continue reading
In the past year we have seen a lot of social media PR disasters. Any companies have had embarrassing thing accused about them or proven about them on sites like Twitter, YouTube and Facebook. The Dominos Pizza and RyanAir cases stick in my mind particularly well and these poor public relations can cost companies a lot.
This story is a little different however; this is about the United Airlines handling of a complaint made by a guy called Dave Carroll that UA damage his guitar while on a short internal flight. This I am sure has happened to a lot of people but guitars are particularly expensive as well as obviously fragile and the baggage handlers really should have known better. Continue reading
There’s been a lot of buzz around real time search and indexing recently. Google buying Twitter? Bing using real time search? Friendfeed added real time search with Facebook hot on their heels.
Before I start looking at how Real Time Search will effect SEO’s, I wanted to clear up a few issues with the statement before I start – Firstly, there is currently NO real time search engine – Twitter isn’t real time, FriendFeed isn’t real time and Bing just uses Twitter – there’s still a lag between posting, crawling and appearing in search results. Secondly, a lot of these so called real time search engines are just seeking out social mentions NOT crawling the web and indexing it, more akin to buzz and trend monitoring tools than search engines. Continue reading
It’s a well known fact that designers like their Mac’s. I’m not a designer. Sure they look nice on the desks, they have decent power but let’s be honest you can build a PC 10x as powerful as a MAC for the same price. While I’m not a Mac hater I have never really owned an Apple product before, that’s right I don’t even have an iPod.
That’s because I usually have a phone with an MP3 player, why would I buy another? Well I needed a new phone and after all the hype I decided to go headfirst into the world of Apple and choose the iPhone 3GS. Continue reading
Over the last few weeks there has been a big reaction in the SEM community regarding the changes in treatment (or maybe more the fact that it only the announcement of the changes) of the Nofollow tag from Google.
This post from Matt Cutts kind of starting everything off and there has been quite a lot of discussion on the blogsphere since then, as well as in Matts Comments.
In summary Matt revealed that Google changed it policy and handling of the Nofollow tag over a year ago but never bothered to update webmaster. Continue reading