With the Web 2.0 era coming in like a sandstorm, email marketing has almost become as ineffectual and blasé as snail mail had when the Internet had arrived. However, will the real Email marketers please stand up?! For if they do, mail marketing can be a cakewalk to the limelight of the niche consumer groups!
So how can you make mail marketing work in this day and age? Here are some quick, useful tips!
For me this week has all been about email marketing. A campaign has been launched with the objective of increasing leads to one of our most successful clients. I must confess at the start of the campaign I knew very little of how to create a successful campaign and how to avoid such issues as spam filters and how to create a design that would be compatible with all email clients.
However, after sending about 30,000 test emails to my project manager and researching numerous email campaigns that have been conducted by some top agencies I discovered many ways in how to create a successful campaign.
Now I will share with you 3 aspects you should consider when creating an email campaign. Actually you can have 2 as I’m on my lunch and I only have 20minutes left to write. Continue reading