Category Archives: Copywriting

What is a Copywriter?

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Just a quick post today, but I couldn’t resist telling you this story as even though it is funny, it really does make a valid point about my job.

I have been working as a copywriter for over a year now, and I always thought my family understood what I did. Wrong, wrong, wrong… speaking to one of my sisters last week she thought I wrote legal documentation for our clients whilst the other… well… was completely clueless if I am honest.

To quote: “I usually zone out when you start talking about work…” – shame on her, lol.

Taking their insights into consideration I decided to put my growing theory to the test, and went around my friends asking them what I thought I did. Out of ten of them, only two kind of got it right. They barely touched base on all the different tasks I have to do every day, so with this idea in mind I thought I would do a post about my job icon smile Continue reading →

‘Proper school grammar’ – can it work for sales copy?

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I suppose one of the biggest lessons I have learnt as a copywriter is that what you are taught at school, college or university, no longer applies once you enter into the online marketing world.

I came to Soula after finishing a MA in Creative Writing, so I thought I was pretty clued up on how to change my writing style when, where and how clients wanted, but how wrong was I!

I think part of the problem stems from what we are taught at school. From an early age we are told that sentences can never, ever start with an ‘and’, ‘but’ or ‘because’ – as it is simply poor grammar and looks messy.

However, browse the web and you’ll find endless streams of powerful sales copy, that break these rules entirely. They don’t care for what is considered to be proper ‘school grammar’, but are instead completely focused on getting you to buy, buy, buy! Continue reading →

Writing optimally for your clients

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As a copywriter I am often asked: ‘How do I maintain consistency in the copy I produce?’ Well, let’s just say it is no easy task.

Writing blogs, press releases, articles, email marketing…basically everything that equates for a strong marketing presence, can sometimes feel like an uphill struggle.

Especially as I write for a wide variety of market niches whose audience bases are very, very different. However, with time I have discovered that overcoming this obstacle is possible and is much easier than you think. Continue reading →