Content is king! If you are looking to rank higher up in the SERPs, you are dead right with that phrase. But what if you are also looking to convert leads (or visitors)? Is content the king then as well? Oh yes, it is! And the sooner you realize that SEO content copy is not just for the SERPs, the better!
I am going to go completely off topic today because I have just come back from the best 2 weeks of my life!
I got married on the 6th August, and have literally just come back off my honeymoon from a cruise to the Mediterrean and it was fantastic! Continue reading
You could easily argue that this niche is completely outside my field, but in many ways it is not.
You see, RSS feeds are a great way to increase the number of subscribers to your website. Either through subscriptions to your newsletters, news stories or to your online marketing campaign as a whole, RSS feeds can help you to create a solid base of subscribers who will happily spread news of your website across the internet. Continue reading
If you are looking for ways to improve your copywriting techniques and learn all the ‘no no’s’ of the business I thoroughly recommend trying any of the numerous e-marketing and copywriting tutorials that are currently on the web. Continue reading
I am always looking for new and inventive ways to make my articles, email marketing and online campaigns stand out from the rest of the competition, so it is not surprising that I spend a lot of time researching into headlines and ad techniques.
Yet the most frustrating thing for me is the use of ‘templates’ by online marketers. Continue reading
Even though my job role primarily consists of writing web content for our clients, I love being given the opportunity to experiment in other facets of online marketing.
Recently we have been re-designing our email marketing strategy for one of our clients – Property Mentor – and as part of our reformatting I have been able to play around with Photoshop, which has been great for helping me learn how to modify graphics. Continue reading
To say that copy is undervalued on many websites wouldn’t be an understatement. The number of websites I find daily that are poorly punctuated, poorly laid out and actually tell you nothing about the company or the product you are investing in is astounding. Continue reading
It is incredible how much of an impact email marketing can have on your KPI’s, especially when you implement the right strategies. Continue reading
On the one hand, I am a stronger believer that anyone can write. Fiction, non-fiction, article or blog… everyone has got an inner writer within them. Then on the other hand, I know from experience that writing strong powerful copy that effectively sells your product can be hard if you haven’t got the right tools. Continue reading
Ideas for new online marketing strategies can often come from the strangest of places: an advert you heard on the radio, a conversation with a friend, watching a film at the cinema… Seeing other campaigns in action can be very inspiring. Continue reading