Gone are those days when the corporate messages where only dealt by managers in a communication chamber. Today companies are marketing themselves quite aggressive to popular social media sites like Twitter, Facebook fan pages and blogs. Continue reading
Wonder how sites like YouTube and Flickr got so popular without even having to strive this way? Because they are based on video-sharing. And this is exactly why you should be using video marketing to help make your brand value rocket up the stocks.
Social media marketing is a massive tool to help keep control of two facets of online marketing – reputation management as well as viral impact on the web. However, another cloaked advantage that social media campaigns can provide is feedback collection – both from business associates as well as clients.
Facebook, by Mark Zuckerberg’s own confession, 70% of people who have access to the web all over the world, have a profile on Facebook. This means that almost 95% of a targeted consumer base of any online enterprise is active on Facebook.
So you are getting as many visitors to your site as James Cameron’s “Avatar” got on its opening show? And are you still wondering why you haven’t yet converted even 1% of this number? Well, it is simply because you don’t know how to be friends with conversion yet!
Content is king! If you are looking to rank higher up in the SERPs, you are dead right with that phrase. But what if you are also looking to convert leads (or visitors)? Is content the king then as well? Oh yes, it is! And the sooner you realize that SEO content copy is not just for the SERPs, the better!
With the Web 2.0 era coming in like a sandstorm, email marketing has almost become as ineffectual and blasé as snail mail had when the Internet had arrived. However, will the real Email marketers please stand up?! For if they do, mail marketing can be a cakewalk to the limelight of the niche consumer groups!
So how can you make mail marketing work in this day and age? Here are some quick, useful tips!
Google Instant was released meaning you no longer have to hit enter to search. As you type the SERP’s update with each key stroke which seems like a good idea, or is it?
Part of being an internet marketer is keeping on top of all the new technologies that are likely to have an impact on us in the upcoming year. A great example of this is understand how and why the iPhone would be so popular and trying to be early in the uptake of the App store.
Well after the TED conference this month I think we have found the next thing to be on top of. Bing’s map section specialist Blaise Aguera y Arcas talks us through the extremely exciting changes they have planned for the Bing maps system.
For anyone that uses Google’s Gmail account you can now join Google Buzz, Google’s latest social media venture, “being an entire new world within Gmail”. Similar to Twitter, Buzz allows you to share either publicly or privately with your followers.
One of the benefits of Buzz is you can link your account to your Picasa, Twitter and Flickr account showing all your updates in Buzz. There is also the option to set individual posts to public or private or even to specific groups you have set up in Buzz so if you wanted to let a certain customer base know about the latest product release or sale you could easily share this information to all your followers. One of my current favorites is that you can associate pictures with Buzz in Google Maps and conversations will appear on Google Maps, allowing you to see what other people are saying nearby. Continue reading