Soula in the headlines

In a recent bid to up our game in the offline world, Soula has launched a new PR strategy assisted by Eden PR, Nottingham. Their first press release not only made it into the business section of the Evening Post but also onto the www.thisisbusiness-eastmidlands.co.uk site. The article went like this:

A NOTTINGHAM design agency that has doubled in size in the last 12 months is now looking to grow by a further 30% with the appointment of four new key staff members.

Website design business Soula says that, over the last two years, it has experienced a “huge” increase in enquiries from companies and organisations looking to invest in digital marketing solutions.

Managing director Martin Pykett said: “I have to say, without embarrassment, that we are experiencing a boom period.

“Clients are looking for new and more sophisticated options to keep their brands front of mind with customers.”

Soula’s clients operate in industries like music, health, education and finance, with an increasing number of enquiries from the pharmaceutical sector and gambling organisations.

If you are interested in working for Soula – see our latest vacancies here

How to Correctly Manage Social PR Disasters

In the past year we have seen a lot of social media PR disasters. Any companies have had embarrassing thing accused about them or proven about them on sites like Twitter, YouTube and Facebook. The Dominos Pizza and RyanAir cases stick in my mind particularly well and these poor public relations can cost companies a lot.

This story is a little different however; this is about the United Airlines handling of a complaint made by a guy called Dave Carroll that UA damage his guitar while on a short internal flight. This I am sure has happened to a lot of people but guitars are particularly expensive as well as obviously fragile and the baggage handlers really should have known better. Continue reading

Moonfruit on Twitter

How do you market a new product or reinvent a product that has been around for 10 years?

There are many different ways to market your product but some companies are taking advantage of the currently very popular social messaging site Twitter.  Twitter gives you the potential to connect with many “followers” and Moonfruit have explored the potential of this with their latest competition. Continue reading

What makes a lasting brand?

Ok, it’s Friday morning so I’m going to keep it quite light. I thought seeing as my weekend plans involve the subject of this post I might as well start there.. she’s parked just across the carpark, her racing green form and chrome finish – you knew I was going to come onto this topic eventually my Vespa PX125 – my prize possession!
Continue reading

Facebook leads the way in Display Advetising

The debate about the effectiveness and impact of display advertising has returned to the news in the last few days as ComScore’s new Ad Metrix tool highlighted the fact that Facebook served a massive 21.6% of all display adverts in the UK during the month of April (see Brand Republic for more details). This equates to over 12.5 Billion ad impressions in a single month.

Now I guess that Facebook being the number one ad publisher is only common sense really, after all it is still by far the most used website on the internet, despite Twitter making a serious challenge to this claim in recent months.  But the fact that the next nearest display ad publisher, Microsoft Websites, achieved less than 1/3 of the ad impressions with figures of 3.8 Billion, demonstrates the huge advertising potential that Facebook offers. Continue reading

Brands & Beauty

I was reading an article about how social network Bragster.com dared Tango to turn its label upside down and it got me to thinking what would it take to dare other brands to doing similar things? A few thousand people in a group?

I’ve also been hearing a lot about how Susan Boyle (Britain’s got talent) has been appearing all over the USA and is considered one of the best upcoming ‘brands’ and she was unique in under-promising and over-delivering. Continue reading