At the end of May Google announced plans to integrate paid adverts into their Suggest functionality and ever since then I have been keeping a close eye on the suggestions offered to me when I search. That will sound really geeky to most of you but this new strategy could have a significant impact on the way that paid advertising on Google works, so to ensure that we stay ahead of the game we need to make sure that we know about such changes as soon as they are implemented. Continue reading
Author Archives: Phil
Facebook leads the way in Display Advetising
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The debate about the effectiveness and impact of display advertising has returned to the news in the last few days as ComScore’s new Ad Metrix tool highlighted the fact that Facebook served a massive 21.6% of all display adverts in the UK during the month of April (see Brand Republic for more details). This equates to over 12.5 Billion ad impressions in a single month.
Now I guess that Facebook being the number one ad publisher is only common sense really, after all it is still by far the most used website on the internet, despite Twitter making a serious challenge to this claim in recent months. But the fact that the next nearest display ad publisher, Microsoft Websites, achieved less than 1/3 of the ad impressions with figures of 3.8 Billion, demonstrates the huge advertising potential that Facebook offers. Continue reading