Soula in the headlines

In a recent bid to up our game in the offline world, Soula has launched a new PR strategy assisted by Eden PR, Nottingham. Their first press release not only made it into the business section of the Evening Post but also onto the www.thisisbusiness-eastmidlands.co.uk site. The article went like this:

A NOTTINGHAM design agency that has doubled in size in the last 12 months is now looking to grow by a further 30% with the appointment of four new key staff members.

Website design business Soula says that, over the last two years, it has experienced a “huge” increase in enquiries from companies and organisations looking to invest in digital marketing solutions.

Managing director Martin Pykett said: “I have to say, without embarrassment, that we are experiencing a boom period.

“Clients are looking for new and more sophisticated options to keep their brands front of mind with customers.”

Soula’s clients operate in industries like music, health, education and finance, with an increasing number of enquiries from the pharmaceutical sector and gambling organisations.

If you are interested in working for Soula – see our latest vacancies here

Michael Jackson Tickets on eBay

Yes yes we’ve all heard the joke about Jackson Five’s reunion tour – now with 20% off all ticket prices but I have to admit the first thing I thought about when I got my first ‘Michael Jackson has died’ text was… “What about the eBay buyers?”

We all know that when big concerts are on – you can always get over priced tickets on eBay for around 300% face value. But when things like this happen – and 50 tour dates are cancelled at the O2 arena – who will refund the eBayers?

Well – eBay have have issued the following announcement:

The sad news of Michael Jackson’s death has left fans of the King of Pop bereft. eBay is committed to ensuring that no buyer is left out of pocket as a result of the unique nature of the event, and will ensure all buyers on the site can receive a full refund for their ticket purchase.

On this basis, eBay and PayPal is extending its Buyer Protection to all Michael Jackson concert ticket purchases bought on eBay. The company will also help sellers by refunding eBay’s sales commission when they refund buyers for Michael Jackson ticket sales.

Final details of how buyers and sellers can work with eBay and PayPal will be announced early next week. See here for more details: http://www2.ebay.com/aw/uk/200906271249112.html

I think eBay have to be congratulated on this occasion for their prompt and effective strategy on refunds. I bet quite a few buyers are now resting easier… though not so many sellers who are losing their huge profits

Kate xo

Brands & Beauty

I was reading an article about how social network Bragster.com dared Tango to turn its label upside down and it got me to thinking what would it take to dare other brands to doing similar things? A few thousand people in a group?

I’ve also been hearing a lot about how Susan Boyle (Britain’s got talent) has been appearing all over the USA and is considered one of the best upcoming ‘brands’ and she was unique in under-promising and over-delivering. Continue reading