Some of the worst advice a parent can ever give a child is “Something worth doing is worth doing right the first time.”  We’ve all heard that haven’t we?  But looking at things objectively, when have we ever done anything right the first time?  Very rarely.

And truth be known, when it comes to online marketing, things are never really “right”. They can always be improved upon through split testing and monitoring the reactions of your site visitors.  The problem that a lot of site owners run into is that they feel they have to get things right the first time and as a result, never do anything.

In marketing, anything is better than nothing provided you’re determined to measure the results your efforts are producing.  If you try something and it works, great.  Keep improving on that.  If you try something and it doesn’t work as you had hoped at very least you have a starting point from which to improve.

On the other hand, if you’re so concerned about getting it right that you never apply anything you’ll never get to the point where you have something to improve upon.  Sure, you’ll never fail but you’ll never have any chance of success either and isn’t the lack of success a pretty good definition of failure?

Marketing is all about getting your ideas out to as many people as you possibly can.  Some will reject them. Some will resent you for marketing to them. Others will appreciate what you have to offer and will become customers, maybe even friends.

This last group is what we’re looking for when we’re marketing but we’ll never find them or more accurately, they’ll never find us if we don’t consistently put our marketing efforts out there for them to find. Don’t wait to get it right. Get it out there, measure the results and improve on things as necessary.