Author Archives: Cat

Caffeine – Do Stupid Things Faster with More Energy!

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It’s been a week now since Google opened a web developer preview to collect feedback of their latest update – Caffeine. There’s not much to see when you first try out the sandbox. When asked about the update, Google’s Matt Cutts explained;

The Caffeine update isn’t about making some UI changes here or there. Currently, even power users won’t notice much of a difference at all. This update is primarily under the hood: we’re rewriting the foundation of some of our infrastructure. But some of the search results do change, so we wanted to open up a preview so that power searchers and web developers could give us feedback.

So what effect is this update going to have on Google’s SERP’s? Continue reading →

Do Bing Users REALLY Click More?

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A new report released by the ad network Chikita, analyses traffic and click-through rates of the major search engines.

Chitika looked through 32 million ad impressions across its 50,000 strong network during a week in July to generate its findings, which has raised some eyebrows and caused a lot of discussion in the search community. Continue reading →

Real Time Search :: Should SEO’s Care?

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There’s been a lot of buzz around real time search and indexing recently. Google buying Twitter? Bing using real time search? Friendfeed added real time search with Facebook hot on their heels.

Before I start looking at how Real Time Search will effect SEO’s, I wanted to clear up a few issues with the statement before I start – Firstly, there is currently NO real time search engine – Twitter isn’t real time, FriendFeed isn’t real time and Bing just uses Twitter – there’s still a lag between posting, crawling and appearing in search results. Secondly, a lot of these so called real time search engines are just seeking out social mentions NOT crawling the web and indexing it, more akin to buzz and trend monitoring tools than search engines. Continue reading →

Digital Branding and Social Media Fraud

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With more and more companies embracing digital and social media as a marketing tool, it is more important than ever to control your digital identity because chances are if you’re not, someone else is.

There have been numerous examples of digital identity fraud in recent months e.g. Phil Spector was allegedly Tweeting from his jail cell; Tony La Russa, manager of baseball’s St. Louis Cardinals, successfully sued Twitter for an unauthorized page using his name damaged his reputation; Kanye West wrote an amusingly irate blog entry about being misrepresented on Twitter. Continue reading →

Firefox 3.5 Preview Release

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On Monday, Mozilla released the preview version of their new browser for download – Firefox 3.5 – so I dutifully downloaded it myself to have a nosey.

Three of the new features which stood out for me were:

Its geo-location capabilities

Google announced in April that it would become the default location provider service in Firefox 3.5, which means that users will be able to update their location from their web browser without having to install extra plugins or programs through Google. IE isn’t far behind them though with Google having released an update to it’s toolbar which includes the same location detection service as Firefox will – although you’ll still have to download the plugin. Continue reading →