2
July

Michael Jackson Tickets on eBay

Thursday | Filed in: Uncategorized

Yes yes we’ve all heard the joke about Jackson Five’s reunion tour – now with 20% off all ticket prices but I have to admit the first thing I thought about when I got my first ‘Michael Jackson has died’ text was… “What about the eBay buyers?”

We all know that when big concerts are on – you can always get over priced tickets on eBay for around 300% face value. But when things like this happen – and 50 tour dates are cancelled at the O2 arena – who will refund the eBayers?

Well – eBay have have issued the following announcement:

The sad news of Michael Jackson’s death has left fans of the King of Pop bereft. eBay is committed to ensuring that no buyer is left out of pocket as a result of the unique nature of the event, and will ensure all buyers on the site can receive a full refund for their ticket purchase.

On this basis, eBay and PayPal is extending its Buyer Protection to all Michael Jackson concert ticket purchases bought on eBay. The company will also help sellers by refunding eBay’s sales commission when they refund buyers for Michael Jackson ticket sales.

Final details of how buyers and sellers can work with eBay and PayPal will be announced early next week. See here for more details: http://www2.ebay.com/aw/uk/200906271249112.html

I think eBay have to be congratulated on this occasion for their prompt and effective strategy on refunds. I bet quite a few buyers are now resting easier… though not so many sellers who are losing their huge profits

Kate xo

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30
June

Slimming.com Should Prove an Excellent Money-Maker for Affiliates

Tuesday | Filed in: Team Activities

After a long delay in getting it going, the Slimming.com project is coming along nicely.  With such a powerful yet generic domain name we were faced with the enviable challenge of having a number of different directions within the slimming market where we could bring the site.

After a great deal of discussion and debate, the path we have chosen will be as follows.

The domain is aged eleven years and has a very strong pagerank. The problem is that it hasn’t been active for a number of years.  So first and foremost we wanted to get something live and indexed by the search engines.  That will happen this week when we launch Slimming.com Pre-Launch. Read the rest of this entry »

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29
June

I Come Out of the Dark Ages; My First Apple Product

Monday | Filed in: Gadgets | Off Topic | Search Engine Marketing

It’s a well known fact that designers like their Mac’s. I’m not a designer. Sure they look nice on the desks, they have decent power but let’s be honest you can build a PC 10x as powerful as a MAC for the same price. While I’m not a Mac hater I have never really owned an Apple product before, that’s right I don’t even have an iPod.

That’s because I usually have a phone with an MP3 player, why would I buy another? Well I needed a new phone and after all the hype I decided to go headfirst into the world of Apple and choose the iPhone 3GS. Read the rest of this entry »

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28
June

It’s not what you do – it’s what you say

Sunday | Filed in: Copywriting

To say that copy is undervalued on many websites wouldn’t be an understatement. The number of websites I find daily that are poorly punctuated, poorly laid out and actually tell you nothing about the company or the product you are investing in is astounding. Read the rest of this entry »

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24
June

The No-Follow Fallout

Wednesday | Filed in: Search Engine Marketing

Over the last few weeks there has been a big reaction in the SEM community regarding the changes in treatment (or maybe more the fact that it only the announcement of the changes) of the Nofollow tag from Google.

This post from Matt Cutts kind of starting everything off and there has been quite a lot of discussion on the blogsphere since then, as well as in Matts Comments.

In summary Matt revealed that Google changed it policy and handling of the Nofollow tag over a year ago but never bothered to update webmaster. Read the rest of this entry »

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23
June

Microsoft up to its old tricks again

Tuesday | Filed in: Marketing News

They just cant help it can they.

Microsoft will once again be back up in front of the courts for self promotion as they were 12 years ago with the promotion of IE4. Only this time it is IE8. Read the rest of this entry »

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22
June

Digital Branding and Social Media Fraud

Monday | Filed in: Search Engine Marketing

With more and more companies embracing digital and social media as a marketing tool, it is more important than ever to control your digital identity because chances are if you’re not, someone else is.

There have been numerous examples of digital identity fraud in recent months e.g. Phil Spector was allegedly Tweeting from his jail cell; Tony La Russa, manager of baseball’s St. Louis Cardinals, successfully sued Twitter for an unauthorized page using his name damaged his reputation; Kanye West wrote an amusingly irate blog entry about being misrepresented on Twitter. Read the rest of this entry »

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17
June

Sitemaps Become More Important

Wednesday | Filed in: Search Engine Marketing

Hey Guys,

We all know creating sitemaps is an essential part of any webmasters jobs these days but as time goes on they become more and more important. Aside from just supporting them Google made a series of changes last week (here’s their post) to give you even more reason to use them.

The most important update is that Google now support a much bigger sitemap than before, the previous 1,000 child limit has been raised to 50,000. That means size is no longer an excuse for not submitting! Read the rest of this entry »

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16
June

2 easy ways to create powerful email marketing

Tuesday | Filed in: Copywriting

It is incredible how much of an impact email marketing can have on your KPI’s, especially when you implement the right strategies. Read the rest of this entry »

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15
June

Do we actually need to ‘develop’ for mobile devices anymore?

Monday | Filed in: Design News

The launch of the new iPhone this month made me think about the need to design for mobile browsers.

Since the introduction of Apple’s first iPhone, and companies like Google with their Android platform it has become possible to forget about the “mobile version” (formats like WAP) and just design for HTML instead. Is this really the case though? What else do we need to consider? Read the rest of this entry »

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